One of the main reasons digital advertising is taking over traditional marketing channels is because the Internet has enabled businesses to interact with relevant audiences in real time. Customers are interacting with the choice of their brand or business.
Since its first launch in 2003, LinkedIn has made significant progress. What used to be a relatively small platform for connecting with like-minded people has become the hub of professional content. The platform is no longer just for keeping in touch with business partners but is now an excellent B2
5 Reasons why your Social Media strategy is not working for you
Almost all your clientele is on social media handles, may be active, may not be that active, but they are there. If everyone is here, so are your competitors, so are the other companies trying to project their services/products. They are more or less exposed to similar ads, offers, and an online jou
5 Reasons how to attract hyperlocal clients to you
With more than 50% of search traffic coming from mobile phones, the hyperlocal becomes crucial. With more than 90% of search, traffic is taken care of by Google, and while searching, it states near me are preferred search result. The Internet has helped to connect people across long distances, but a
The feud between the users and social media handles is not settling anytime soon. On the other hand, companies like Apple have clearly stated they will not entertain data sharing with Facebook. The data transmitted is through the cookies (not the ones we can eat, but the ones in our internet browser
Digital marketing is to increase awareness of the brand; also, to connect with existing or prospective customers (personalised) is the keyword and increase your recall, so you become the preferred choice. To achieve all or either of them make the next choice.
We get this very frequently, we have purchased a domain name, isn't that the same as hosting the website?
Well, the concise answer is NO, the long answer is Nowhere close. A domain name is booking your name on the world wide web, so anybody trying to type in dygnmedia.com will reach to dygnmedia.co
Social Media Marketing | New Normal | Vocal for local
Social media handles have seen massive growth in the last decade. It is estimated that 3.5 Billion users are active daily on social media*, i.e. close to 45% to the population of the entire human community. The pandemic has changed our working for the foreseeable future. The New Normal is also comin
The following questions will help you get some direction to conclude, when do you need a digital agency for your brand?
1) Are you going digital with your brand first time?
2) Are your sales growing, depending on digital leads?
3) Does your brand has limited digital presence?
The dynamics of business models are ever-evolving, especially as the Pandemic has changed the way customers, partners, associates and team works. The forced changes we see are here to stay for the foreseeable future.
Digital transformation? What is that got to do with my business?
Digital transformation is a process to make business processes effective and efficient, looking for a loophole and optimising the business model, bringing in more possibilities to scale up the business. It also helps to bring in mor
What is digital advertising?
Reaching out to potential, existing and new customers, which is a more targetted audience. The medium of reaching out is digital, i.e. emails, websites, digital ads, social media etc.
Digital exposure is unprecedentedly increasing. The dire need to be online is for real and right now. How do we understand the technology jargons, claims to be on the first page of google search and pricing which varies widely.
Uncertainty and variable business situations, pushing everyone to be online, the hybrid of online and offline businesses are bound to create ripples and change the way businesses function. This is happening as we speak, so to survive, scale and sustain, online becomes an essential element for growth
The world is changing at a never before pace, moving ahead with no precedents; the world has changed the way we knew. It will be for the foreseeable future. Things like going for a walk, travelling at will, even buying groceries and so forth, which seemed so routine we gave no heed to, is not the sa
Facebook and instagram are not new, however they continuously source new content generated by the users, which brings boatload of surprises, information and entertainment. This is exactly what is keeping you busy in the screen.
When you have the content it works! Was all I had to say, trust me it after a long and very long conversation over a period of time, wherein I decided for this to put this to rest. However, it is important why are promoting content marketing, what are the matrix of analysis used to determine the eff
7 Must Ask Questions before you go for the next campaign!
The world has seen an immense exponential change with regards to businesses.
Businesses which are redundant now, compared to a decade or two decades back, because of the technology playing a vital role, to new businesses being set up due to the same reason.
If you think the Internet is a noisy space, let me tell you this, the internet is a very noisy space. There is calls, emails, chats, critical information, finance, ads, social media even your microwave thanks to the internet of things. In the midst of all these things, unmatched connectivity, perso
Ask Me Anything | 10 Most FAQ’s about digital advertising
This is the world of digital advertising, wherein even if you and the person sitting next to you, is watching the same youtube video, scrolling the same social media handle like facebook, reading the same news channel, still the ads, you and the person next to you will see could be looking at would