Social media has been a transformative force in advertising and marketing. While it gives brands numerous methods to reach consumers, the most innovative entrepreneurs keep a close watch on new trends shooting up on various social platforms for you to determine a way to leverage their digital marketing earlier than others do.
Want to take benefit of today's social marketing changes? Let's see how 2022 looks like
Facebook Ads Performance is More Effective
You've noticed something unusual is happening with many of Facebook's ad experiences on the platform (lead generation ads, Messenger ads, etc.). They're more effective than ever. It seems that the pixel throughout 2021 has taken a few steps to make some of its products easier to use a lot more efficient, now that 2022 will usher in a new era of even shorter attention spans. If you want to win, think short. You need videos that are easy to consume, particularly informative, and as exciting as possible.
Brands make investments more in social commerce.
Social commerce is when you buy and sell services or products directly from a social media platform. All the major social networks have invested in social commerce, and this trend predicts that they'll keep doing so.
According to Sprout Social, 73% of companies are already taking part in social commerce, while 79% assume doing so in the subsequent three years. In 2022, it projects that there might be 97.2 million social commerce buyers, that's 38.2% of internet users. 80% of customers surveyed are much more likely to shop on social due to brand familiarity. That's a considerable percentage to pay attention to for brands.
Augmented Reality Will Become More Mainstream
Social media will see a rise in technology adoption like augmented reality (AR) and virtual reality (VR). As those systems grow, customers will call for better and more engaging experiences, and that technology could make that happen.
While VR adoption in social media may still be at an early stage, the same cannot be stated for AR. Augmented reality filters at the moment are getting used on several primary platforms like Snapchat and Instagram. These had been added to enhance the visual content shared on social media and are extensively popular.
Local Targeting Will Become More Prevalent
Like local SEO is for local brands who want to get extra organic traffic, locally concentrated on is the counterpart for social media. Many brands use location-based focus on attaining out to and attract people from a selected geographic location.
One common way brands attract a local target market is through geo-tagging their posts and stories. If you add a place in your social media content, it'll automatically attract a local audience. There are many benefits of location-based targeting on social media, and also you certainly want to understand a way to leverage it.
Personalization Will Be Paramount
Personalization is a worldwide consumer trend that has been there for several years now.
Some may argue that brands can not precisely customize their social media content for distinct consumer segments. True. But, they could nonetheless customize their social media ads for as many goal segments as they like.
The critical element where businesses and marketers are leveraging the personalization trend is their delivery of social media ads. Social media structures have begun out providing advanced targeting and customization alternatives for marketers. These allow you to display suitable ads to the right people at the right times.
Optimize your social media marketing approach in 2022 to win more customers If you are now no longer sure where to start, why not discover more about Dygn Media? From social media marketing trends to digital advertising optimization - find ways to shape your next marketing plan to achieve your goals.