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Why Email marketing is making a difference?

Why Email marketing is making a difference?

Are you looking to get started with email marketing? You have come to the right place! In today's digital world, email marketing is more effective than ever. According to Hubspot, 99% of clients look at their email each day; that's their favored manner to get updates from brands.


We are here to share the critical ingredients for an extraordinary email campaign that drives action. 


Start with a killer subject line: You know the classic saying, "Don't judge a book by its cover," right? Unfortunately, this doesn't pretty work on the subject of your email. Your subject will entice recipients to click and read the body of the email, quickly move it to the trash, or worse, mark it as spam. 47% of email recipients only open emails based on the subject line, so it's vital that you create a killer subject line to get past the first hurdle.


  • Keep it short and straightforward (ideally 40 characters or less). 
  • Avoid drama, capitalization, and too many exclamation marks. 
  • Use well-known keywords to increase your open rate.
  • Use emoticons and numbers.


Fundamental to email structure: The structure is critical when writing copy for the web. Consume chunks of information long enough. Follow a logical structure and don't touch the paragraphs. Brevity and conciseness will help improve the readability of your emails. And most importantly, don't forget your call to action (CTA)! 


Know Whom You Are Writing for: No matter what product and services you are selling, you need to know your audience. Each company has a different experience with email campaigns, depending on its user base. By rewriting, you can tailor your copy to suit your client's needs. And if you're new to marketing, you can easily collect audience data using Google Analytics or existing social media accounts.


Track Your Progress - It's essential to track your email marketing performance continually. There are several reliable metrics that you should regularly measure to maintain a healthy email list and improve your campaigns.


  • Open rate
  • Click-through rate
  • Unsubscribe rate
  • Complaint rate (recipients who marked your email as spam)
  • Conversion rate
  • Campaign ROI


Timing is critical: The success of your emails depends mainly on when you send them. The worst open and click rates happen on weekends because most people get disconnected from work hours. While every company is different, tracking data for when users most open emails can help you find a hotspot that will increase your open rates. 


Not all emails are created equal. Learn how to send emails that get results. Grow your list. Get more leads. Get more clients.

Need help creating a truly compelling marketing campaign to drive open rates, drive traffic, and convert sales? Fear not. Our talented team at Dygn Media can do just that. To learn more about our email marketing services or other services, head to our website at dygnmedia.com to connect with us at +91 8308333000 

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