Social Media over the years has been a key influencer for any brand. However in the last years we have seen viral content being less and lesser vs. more subscribed, paid outreach. Now there two sides to this, social media handles are advertising platforms so their revenue model is through advertising. Secondly the algorithms are getting better for a better user experience and more relevant content to be showcased to the user. 

It is still one of the most preferred mediums to reach out to wider audience, update about new happenings and engage user with relevant content. Interacting with customers have become more important than never before. More so communicating at the ease and convenience of the customer, social media handles resolve this particular problem, hence it is important mode of communication for any brand. 

For effective and wider use of social media handling connect with our specialist team at connect@dygnmedia.com